Welcome
There's much to see here. So, take your time, look around, and learn all there is to know about us. We hope you enjoy our site and take a moment to drop us a line.
About Us
Natural Healing
We Truly Care About Your Health
Our Promise to You
Our goal is to provide the best supplements, herbs, tinctures and homeopathic remedies that are available. We look for companies that care about quality ingredients and practices. We trust them, and you should too.
Our Promise to You
We Truly Care About Your Health
Our Promise to You
Our mission is to provide the best natural and organic food, supplements and products with an emphasis on service, care and wellness.
We Truly Care About Your Health
We Truly Care About Your Health
We Truly Care About Your Health
In our grocery section, you'll find a wide variety of healthy choices. We look for organic options and ingredients you can pronounce. :) We have a whole aisle of gluten free options, as well as vegan, paleo and keto options.
Things to Know
Upcoming Events
Upcoming Events
Upcoming Events
- Join us every month for our Thirsty Third Thursday free wine tasting! On the third Thursday of every month, we offer samples of wine and snacks to our wonderful customers!
- On the second Friday of every month, join us as we stay open late for ArtWalk! ArtWalk is a downtown event to explore and enjoy our many art venues.
- Find us on Instagram (see link below) and enjoy our monthly post called The Mermaid's Corner, where we explore in more detail some of our favorite products!
Discounts
Upcoming Events
Upcoming Events
- Join our free loyalty program! Just sign up at the register to build points with your purchases. When you get 10 points, you get $10 off your purchase. You will also get 10% off one order during your birth month! You choose which order to receive your discount!
- Get a case discount of 15% when you special order a case of your favorite product, excluding products in our monthly Choice sale.
- Buy 6 bottles of wine and get a 10% discount. Buy 12 bottles of wine and get a 15% discount. Mix & Match.
Our Products
Special Sales
Special Sales
- finest quality CBD products
- local organic produce
- local honey
- local goat milk soap
- grass-fed meats
- free-range poultry
- fresh ground nut butters
- quick grab-and-go meals
- vegan choices
- gluten-free choices
- paleo choices
- keto choices
- frozen foods
- dairy selections
- non-dairy selections
- chilled drinks
- snacks
- supplements
- mushroom products
- protein powders
- bulk spices & teas
- bulk granola, nuts, seeds
- bulk beans
- probiotics
- health & beauty
- EWG approved cosmetics
- essential oils
- diffusers
- gift items
- eco greeting cards
- wines & beers
- cleaning products
- AND MORE!
Special Sales
Special Sales
Special Sales
- Each month we have awesome monthly sales throughout the store! They are listed in a flyer that is available in the store and also attached to the weekly newsletter.
- Check back for LINE DRIVES! We often run sales to give you some great savings!
NEWS
We are SO proud to announce that Living Well Down East received a $10,000 Backing Small Businesses Grant presented by American Express in partnership with Main Street America! We are excited to be among the 500 recipients of this program throughout the United States. Congratulations also to our friend and neighbor, Studio M, for also receiving this grant.
Take a look at our new flooring! Isn't it beautiful?!
--------------------------------------
Speaking of grants....
We also received a grant from Swiss Bear and used it to purchase new awnings for the building! Aren't they beautiful?? You'll love the cheerful glow as you walk by or shop. :D
--------------------------------------
Meet Our Team
Judy B Johnson
Judy has always had a passion for helping others and living a healthy lifestyle. She started her store in 2010 in Kinston, NC, but always wanted to be in downtown New Bern. That dream became a reality in 2018. As owner and team leader, she loves to give back to the community and be an active part of New Bern. You may wonder about the mermaid logo... Judy loves swimming, diving, boating - all things water.... she has an inner mermaid!
Brian
Brian has been with the team for over 5 years, but has been in the industry for decades. He has extensive knowledge he is always willing to share. His expertise lies in supplements and homeopathies, to name a few. He also loves reading and cycling.
Julie
Julie is a native North Carolinian who loves all things natural and organic. She also loves painting, making soap and all things crafty.
Jodi
Jodi loves helping people and keeping the team trained and organized. She also loves gardening.
Alec
Alec has been with us since January 2024, and lives on his family farm. He has a wide variety of interests and is very well read. His hobbies include fitness and skateboarding.... and farming, of course.
Gift Cards
Gift cards are available at the register! Perfect for a gift or for yourself!