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About Living Well:

Judy B. Johnson started Living Well Down East in Kinston, NC in 2010 - fulfilling her dream of owning a natural and organic market.  She has a passion for organic markets, and would always visit them on her travels.  She also has a passion for helping people.  She is from Virginia, and graduated with a degree in business from Old Dominion University.  From the very beginning, Judy wanted to have her store in beautiful, historic New Bern, NC.  In November, 2018, that became a reality when she moved into a beautiful spot on Middle St, right in downtown New Bern.

You might wonder about the mermaid logo.  Well, Judy is also a scuba diver and ocean lover - and has an inner mermaid just waiting to get back in the water.

Judy will work tirelessly for you, wanting to provide the best products at the best prices.  Come by to visit.  We look forward to meeting you!

Business Hours


Monday - Friday

9:00 am – 06:00pm

Saturday

09:00am – 05:00pm

Sunday

12:00pm – 05:00pm

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